HOW WE USE OUR DATA

Privacy Policy

Effective Date: April 27th, 2026
Business Name: XLab Marketing
Website: xlabmarketing.com
Contact: peter@xlabmarketing.com

XLab Marketing (“XLab,” “we,” “us,” or “our”) provides marketing, advertising, lead generation, customer communication, and automation services for mobile detailing businesses. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a survey, schedule a call, communicate with us, or use our services.

Information We Collect
We may collect information you provide directly to us, including:
Full name
Email address
Phone number
Business name
Information about whether you operate a mobile detailing business
Whether you are equipped for mobile service
Number of jobs completed in the last 30 days
Advertising budget readiness
Start timeline
Scheduling and appointment information
Responses submitted through our surveys, forms, advertisements, landing pages, or onboarding processes

We may also collect technical and usage information, such as IP address, browser type, device information, pages visited, referral source, cookies, pixels, and analytics data. We may use advertising and analytics tools, including Meta/Facebook and Instagram advertising tools, to measure ad performance and improve our marketing.

How We Use Information
We use the information we collect to:
Respond to inquiries
Determine whether our services may be a fit for your business
Schedule and confirm calls
Send customer service, onboarding, account, and support messages
Provide marketing and advertising services
Build and manage advertising campaigns
Operate automations and customer communication workflows
Improve our website, forms, ads, and services
Maintain records of consent and communication preferences
Comply with legal, regulatory, carrier, and platform requirements

Text Messaging and Mobile Information
By providing your phone number and opting in through our website, form, survey, advertisement, or another approved opt-in method, you agree to receive recurring text messages from XLab Marketing related to your inquiry, qualification survey, scheduled calls, onboarding, customer service, support, account updates, and related business communications.
Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe. Reply HELP for help. Consent to receive text messages is not a condition of purchase.
No mobile information, including phone numbers and SMS opt-in consent data, will be sold, rented, shared, or disclosed to third parties or affiliates for their own marketing or promotional purposes.

We may share mobile information with service providers only as necessary to deliver our messaging services, operate our communications platform, maintain consent records, provide customer support, or comply with applicable laws and carrier requirements. These service providers are not permitted to use mobile information for their own marketing or promotional purposes.

How We Share Information
We may share information with:
Service providers that help us operate our website, CRM, scheduling tools, messaging tools, payment systems, analytics, and advertising systems
Contractors or vendors who help us deliver our services
Advertising and analytics platforms, where permitted by law and platform policy
Legal, regulatory, carrier, or compliance authorities when required
A successor organization in connection with a merger, acquisition, sale, or transfer of assets
We do not sell your personal information. We do not sell, rent, or share mobile opt-in information for third-party marketing.

Client Customer Data
When we provide services to mobile detailing businesses, we may process information about our clients’ customers on behalf of those clients. In those cases, we act as a service provider or processor and use that information only to provide services requested by the client, such as appointment reminders, follow-up messages, support communications, marketing workflows, or customer communication automations.
Clients are responsible for ensuring they have the proper consent and legal basis to contact their customers.

Cookies, Pixels, and Tracking
We may use cookies, pixels, tags, analytics tools, and advertising technologies to understand website activity, improve our services, measure ad performance, and deliver relevant advertising. You may be able to disable cookies through your browser settings, but some website features may not work properly.

Data Retention
We retain information for as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and maintain consent and opt-out records.

Data Security
We use reasonable administrative, technical, and organizational safeguards to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Choices
You may:
Reply STOP to stop receiving text messages
Reply HELP for help with text messages
Contact us to update or delete certain information
Unsubscribe from marketing emails using the link provided in those emails
Disable cookies through your browser settings

We will honor SMS opt-out requests as required by applicable messaging rules and carrier requirements.

Children’s Privacy
Our services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
XLab Marketing
Email: peter@xlabmarketing.com